Jupiler features electronic music genres at Tomorrowland

The world’s most popular festival and Belgium’s favourite beer are sure to get you in the festival mood with the launch of six limited edition aluminium Jupiler bottles. Each bottle, complete with its practical reclosable lid, represents a different music genre from the festival. This promotion is the first visual demonstration of the partnership between the festival and the Belgian beer brand.

A bottle for each genre
As the summer festival approaches Jupiler is already getting fans into the party mood. To start its new partnership with Tomorrowland in style, the beer brand is launching an exclusive set of aluminium Tomorrowland bottles. Each one has its own Tomorrowland vibe: six different genres means six different and innovative designs. Each bottle captures a particular style of music from the electronic scene and aims to allow festivalgoers to discover other influences, together with the podia where they can be found. It’s time for fans of deephouse, hardstyle, house, minimal, techno and trance to show off their moves.

Beat of the bottle
Each genre is to have its own website (Jupiler.be/Tomorrowland). This is where diehard music fans will find a wiki page all about the type of music plus interviews with their favourite DJ heroes, who have made a 15-minute set especially for the occasion. These can be streamed or downloaded on the same site. Visitors can also check the site to see when and where their DJ will be playing at Tomorrowland. This means that the People of Tomorrow can prepare for their festival at home and share their experiences with friends on social media.

Worldwide partnership
The collaboration between Jupiler and Tomorrowland Belgium is part of a global partnership that is built on AB InBev’s and Tomorrowland’s shared ambition to bring people around the world together. Through a three-year, exclusive partnership agreement, AB InBev will activate the leading electronic music festival in over 15 countries with at least 7 brands, including Skol Beats for Tomorrowland Brazil and Budweiser and Beck’s in Europe.

“Music is one of the greatest passions of Jupiler fans and that is why the brand has been around on the Belgian festival scene for years. Beer is also the first social network and, thanks to our partnership with Tomorrowland, we can now even meet up in a fantastic dream world packed with summertime beats. We are convinced that this will be an enormous hit. Now roll on summertime, because we just can’t wait”, says Jean-Jacques Velkeniers, Business Unit President West Europe.

The exclusive bottles are available in most supermarkets. The bottles will also be available on Global Journey flights flying into Belgium.

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About Jupiler
Jupiler first saw the light of day in 1966 and has since then grown to become Belgium’s favourite beer brand. Indeed, no less than 1 out of 3 Belgians prefer Jupiler and there’s no other brand to achieve a better score. Jupiler is also the most popular beer brand online and, with over 330,000 fans, the brand boasts the largest Facebook fan site of all Belgian beers. The well-known red Jupiler (5.2%) is not alone in the Jupiler range. There is also Jupiler NA (0.5%) and Jupiler Blue (3.3%). With its universally known slogan, “Men know why”, the Jupiler brand is synonymous with masculinity and pleasure. These values are reiterated in the brand’s key communication platforms, which are football and music. This explains why, for over 20 years now, Jupiler has teamed up with Belgian football, including sponsorship of the Red Devils and the Jupiler Pro League. Jupiler also features prominently on the Belgian music scene, including the music festivals. Make sure to check our website as well: www.jupiler.be